MEET Our Founder


Rachael Ar-Jami AL-Mahdi, Founder & COO of @juiceekinks

“We're here to change the way we see hair types. I was a customer who searched for products for my hair. I’ve used almost every hair product on the market and still struggled to find a hair care brand that consistently brought out the best in my hair. The challenge isn’t to follow the leaders of the pack, but to change the hair type conversation and focus on hair textures. My goal is to engage with others with textured hair who are tired of the hype. All textured hair is not the same. Let's talk more about hair porosity and leave HAIR TYPING in the past. JUICEE KINKS celebrates textured hair and we are creating a brand that allows social conversations and brings our customers products that truly answer all their hair care needs."